Something You Should Know About Netease
[HANGZHOU, China, June 15] – NetEase, Inc. (NASDAQ: NTES; HKEX: 9999) and Warner Bros. Interactive Entertainment today announced a strategic partnership for the development of The Lord of the Rings: Rise to War, a new officially licensed mobile strategy game based on the iconic trilogy of books past J.R.R. Tolkien. Set in the 3rd Age of Middle-earth, this latest title will recreate the fictional world of Arda in a visually stunning and completely faithful rendition, with iconic characters and locations from the original trilogy.
"The Lord of the Rings is 1 of the nigh influential and celebrated literary works in the earth, and we are thrilled to be able to work with Warner Bros. Interactive Entertainment once again to deliver another exciting game for global players," said William Ding, founder and CEO of NetEase, Inc. "With our deep mobile game development experience, earth course R&D squad and increasing success in the about established mobile game markets in the world, we are confident we can bring these vibrant characters and spirited world of Middle-earth to life, and print global fans with an inspiring new way to enjoy The Lord of the Rings."
"With NetEase, we have an first-class partner for The Lord of the Rings: Rise to State of war bringing gamers the mobile experience in this rich universe they are looking for," said David Haddad, President, Warner Bros. Interactive Entertainment. "This adaptation will unlock new opportunities for players to explore the iconic settings and characters of Middle-earth while utilizing their strategic skills in battle."
NetEase is gaining increasing prominence globally with the strong operation of its high-quality original games and collaborations with world-famous content owners. NetEase is too known for its all-time-in-grade capabilities to deliver rich, heady gameplay that attracts massive audiences and builds communities beyond multiple demographics and geographies.
Most NetEase, Inc.
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES; HKEX: 9999) is dedicated to providing premium online globals centered around innovative and diverse content, community, communication and commerce. NetEase'southward online game segmentation, NetEase Games, is one of the globe's largest incubators of quality game content, developing and operating some of China's most popular mobile and PC-client games. NetEase Games has also expanded into international markets in recent years, including Japan and North America, and is dedicated to supporting the growth of innovative studios effectually the globe to further eternalize its international presence. In addition to its cocky-developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate world-renowned games in Prc.
NetEase's other innovative global offerings include the intelligent learning globals of its majority-controlled subsidiary, Youdao (NYSE: DAO); music streaming through its leading NetEase Cloud Music concern; and its private label e-commerce platform, Yanxuan. For more information, please visit: http://ir.netease.com/.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Amusement, a division of Warner Bros. Abode Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and tertiary-party game titles.
Virtually Eye-world Enterprises
Inspired by a deep appreciation for the fictional globe created by J.R.R. Tolkien, Middle-earth Enterprises is defended to working with businesses providing quality products in accord with all-time light-green business and sustainability practices, including fair trade, equality in the workplace, and a commitment to protect our earth, its wondrous beauty and the viability of every living animal. The Saul Zaentz Visitor dba Middle-world Enterprises, has been producing and licensing films, merchandise and phase productions based on The Lord of the Rings and The Hobbit for more than than 40 years. With headquarters located in Berkeley, California, its website may be establish at www.middleearth.com.
Forward-Looking Statements
This announcement contains forrad-looking statements. These statements are made under the "prophylactic harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forrard-looking statements tin can exist identified past terminology such as "will," "expects," "aim," "anticipates," "future," "intends," "plans," "believes," "may," "estimates," "potential," "keep," "ongoing," "goal," "targets," "guidance," "commits" and like statements. Among other things, statements that are not historical facts, including statements virtually business plans and projections, the completion of transactions and the strategic goals of transactions, are or incorporate forward-looking statements. Forrad-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking argument. All data contained in this announcement is every bit of the date of this annunciation and are based on assumptions believed to be reasonable as of this engagement. You should not rely upon these forward-looking statements as predictions of future events. The parties practise not undertake any obligation to update whatever forward-looking argument, except as required under applicative police force.
Contact for Investors:
Margaret Shi
NetEase, Inc.
ir@global.netease.com
Tel: (+86) 571-8985-3378
Brandi Piacente
Investor Relations
netease@thepiacentegroup.com
Tel: (+ane) 212-481-2050
Contact for Media
NetEase, Inc.
Li Ruohan
Tel: (+86) 571-8985-2668
globalpr@global.netease.com
NetEase Games PR
Zhou Zhaoxi
Tel:(+86) 20-85105163 ext.57169
neteasegamespr@global.netease.com
The video game entitled THE LORD OF THE RINGS: RISE TO State of war is developed and published by NetEase Interactive Entertainment Pte. Ltd/ NetEase (Hangzhou) Network Co. Ltd. / Hong Kong NetEase Interactive Entertainment Limited ("NetEase").
THE LORD OF THE RINGS: RISE TO WAR video game software ©NetEase
All The Lord of the Rings film content © 2020 New Line Productions, Inc.
All The Lord of the Rings content other than content from the New Line films © 2020 The Saul Zaentz Visitor d/b/a Middle-earth Enterprises ("SZC").
THE LORD OF THE RINGS, and the names of the characters, items, events and places therein are trademarks of SZC nether license to WB GAMES INC.
WB GAMES LOGO, WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s20)Source: https://www.neteasegames.com/news/game/20200616/30576_886887.html
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